At INVESTinNC our mission is to educate small business owners and investors in North Carolina about investment crowdfunding opportunities. A question we like to ask business owners in North Carolina is, "Have you experienced challenges when raising capital for your business?" Almost everyone we ask answers, "Yes".
If you are someone that would answer the same way, we would like to provide some helpful information on how accessing capital can be made easier.
An important and vital piece to your equity crowdfunding raise is knowing your "crowd"! You may have the best product or service idea in the world, but without investors to support your small business, you will have a hard time getting your ideas out into the marketplace. Gaining investors can be tricky... Here we put together four tips for increasing the size your 'crowd' and achieving a crowdfunding raise that will help drive your business!
I recently stumbled into a post from Chelsea Rustrum on Hackernoon entitled, 7 Equity Crowdfunding Myths, Debunked. It was short and sweet but did an outstanding job of summarizing many of the points we’ve been making to both small business owners in search of capital and potential investors that want to support local businesses in North Carolina.
For the sake of this post, I’m going to repost the seven myths with a little original commentary but be sure to take a look at Chelsea’s original post for additional context.
This relatively new option can be a boon to entrepreneurs, if done right.
Access to capital has emerged as one of the most consistent challenges facing small business owners and entrepreneurs nationwide. The fact is the majority of small businesses trying to compete in today’s economy fall into an abyss of a funding gap – somewhere between multimillion dollar venture capital and angel options that cost a fortune and smaller amounts needs that are unserviceable through grants or fall on deaf ears at the vast majority of banks.
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