We’ve all heard stories about “rich folks” that got even richer by getting in on an early-stage investment. These types of investments have been a federally regulated monopoly for decades, made only available to “accredited” investors. Accredited investors are those with a net worth of over $1MM, excluding the value of one's primary residence, or have income of at least $200,000 each year for the last two years (or $300,000 combined income if married) and have the expectation to earn the same amount again.
The small business owners who choose to use equity crowdfunding to expand operations, fund purchase orders, cover market expansion related to sales and marketing, or acquire additional capitalization to take advantage of other opportunities runs the gamut. From breweries and restaurants to product and service offerings including medical devices, moving companies, bed and breakfasts, and fundraising organizations all have seen value in exploring alternative financing through equity crowdfunding in addition to or in lieu of traditional banks, loans, or lines of credit.
An important and vital piece to your equity crowdfunding raise is knowing your "crowd"! You may have the best product or service idea in the world, but without investors to support your small business, you will have a hard time getting your ideas out into the marketplace. Gaining investors can be tricky... Here we put together four tips for increasing the size your 'crowd' and achieving a crowdfunding raise that will help drive your business!
I recently stumbled into a post from Chelsea Rustrum on Hackernoon entitled, 7 Equity Crowdfunding Myths, Debunked. It was short and sweet but did an outstanding job of summarizing many of the points we’ve been making to both small business owners in search of capital and potential investors that want to support local businesses in North Carolina.
For the sake of this post, I’m going to repost the seven myths with a little original commentary but be sure to take a look at Chelsea’s original post for additional context.
The recently enacted NC PACES Act has created an exciting opportunity for North Carolina small business owners to raise up to $2 million in capital and a unique investment option for North Carolina residents.
Subscribe and receive the latest news and updates from INVESTinNC.